Resources Library by ANA

Beauty in the box

Beauty marketers today are seeking information on how beauty is being discovered and purchased in LATAM- on who buys what products and on which platforms. With this study we aim to help marketers understand how best to reach the modern beauty buyer....

Catalogue: Latin America 2016: Research Renovation

Author: Gabriel Gontijo

April 13, 2016

Consumer understanding in the age of entrepreneurship

Consumer research (CR) is a premium product offering which often represents an unaffordable luxury for small companies. At first glance, the notion that CR is expensive may sound ridiculous; but taking into account that by far the greatest consumers...

Catalogue: Latin America 2016: Research Renovation

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Carolina Maya, Andy T. Woods

April 13, 2016

Adding the sparkle to immersion research

The Listening Project, a collaborative immersion project, enabled multiple clients to gain a holistic understanding of their customers. Qualitative data was collected in ethnographic interviews, qualitative online board, diaries, and projective...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Author: Colleen Ryan

Company: TRA

November 18, 2015

How we became curators of cool

In this paper we deep dive into this continuous research cycle and its methodology using a specific target group as an example: The Tumblr-Generation. This young creative vanguard is arguably the most influential target group at the moment. Our paper...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Els Dragt, Pernille Kok-Jensen

Company: MARE

November 18, 2015

Thirsty work: Collaborating towards metacognition in the cold beverage path to purchase

The research showed that well-rehearsed 'patterns' of service in the channels explored tend to inhibit the desire to seek out something new when deciding on cold drinks, and they tend to result in consumers making these decisions in autopilot (system...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Sally Lewis, Katie Alexander

Company: Join the Dots InSites Consulting

November 18, 2015

Bollywood drama in the research world

The study demonstrates that the concept of Dramaturgy can be successfully applied in consumer research to explore complex phenomenon such as multiple identities and relate these with needs, aspirations and behaviour. It is an effective substitution...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Sandeep Dutta, Daisy Tanwani, Kavita Rahman Gulati

Company: KANTAR TNS Malaysia

May 13, 2014

The modern nomad in Asia

According to the International Organization for Migration (IOM) the estimated number of international migrants has increased globally from about 150 million people in the year 2000 to 214 million people today. This phenomenon makes societies across...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Stephanie Herold

April 7, 2013

Using web research technology to accelerate innovation

The prevailing business climate these days is increasingly competitive, pushing marketers not only to innovate but also to do this faster than the competition. International competition, fragmented and demanding markets, diverse and rapidly changing...

Catalogue: ESOMAR Net Effects 2001

Author: John S. Pawle

Company: QRi Consulting Ltd.

February 11, 2011

Chinese frontiers

China is the greatest and most challenging new frontier facing international marketers today. It goes without saying that China is the major challenge for the 21st century with a population of 1.3 billion, GDP of RMB 24,661.9 billion ($3,570.33...

Catalogue: Congress 2008: Frontiers

Authors: Peter Cooper, Simon Patterson, Katie Zhou, May Qiu, John S. Pawle

Companies: DiagAid Marketing Research Co., Ltd, QRi Consulting Ltd.

September 26, 2008